How do you get tailgaters to go even harder on gameday?
Hot takes and cold, hard facts.
How do you increase the buzz of an already legendary local event?
A little “Guerilla” marketing.
The Handler’s Shirt
The Gorilla’s Shirt
Role:
CW.
Collaborators:
Tailgate Designer: Jose Trujillo
Guerilla Designer: Darrin Waddle
Creative Director: Scott Robinette
Company:
Sports Authority
