Bo C Smith
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  • Signal CSK
  • CorePower Yoga
    • CPY Holiday
    • Mood Candles
    • Yoga on the Rocks
    • Myth Videos
  • Smart & Final
    • Foodie Posts
    • Father's Day Video
    • Social Videos
    • Recipe Videos
  • Sports Authority
    • Bloom Branding
    • #TailgateGreat
    • SNIAGRAB
  • AVENHART
  • Lucky's Market
  • SlimGenics
  • UCHealth
  • Shitty Dog Owner
  • Layer 8
  • More Copywriting
    • Print
    • Digital
    • Email
  • More Video
    • 2010 Film Festival
    • Team Elite >
      • Contest Prep
      • Weight Loss Center
    • Adelante >
      • Maria's Story
      • Alma's Story
    • The Horror
Bo C Smith

#TailgateGreat Social Campaign 

Every year, Sports Authority hypes up fans to get them excited about tailgating for their favorite teams. During the 2014 football season, I was tasked with creating a social campaign that would boost engagement and get people thinking about what they needed for the perfect pre-game celebration. 

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Copywriter: Bo Smith
Designer: ​José Trujillo

© 2016 BO SMITH. ALL RIGHTS RESERVED.