COREPOWER yOGA MYTH VIDEOS
In 2015, CPY set out to make a series of videos that debunked commonly held myths about yoga. When I joined the team in May, they leveraged my passion for filmmaking and had me take the lead on the project. Due to a rushed timeline, I was given two weeks to write and conceptualize four treatments for the series. My original ideas were a bit more grandiose, but after reducing the scope and going through a few rounds of revisions, we paired up with the talented Duncan Stewart to shoot two of the four videos.
Both the "Men Don't Do Yoga" and "Yoga Isn't a Workout" videos were shot in one day with members of our studio support team as the actors. The videos were a blast to work on and a great learning on how to pull together scarce resources in a limited amount of time. By week one, "Men Don't Do Yoga" reached 60,000 views on facebook and is now probably well over 100,000.
The "Men Don't Do Yoga" video was released first and was promoted with social posts on every channel. The interaction exceeded expectations with over 50 shares and 25,000 views in the first day! Unfortunately, the launch of the videos coincided with a regime change at CorePower Yoga. The new CEO came in and put a hold on a number of key marketing projects, including this one. Below you can see the second myth video, which was never officially released.
Writer/Producer/Directer: Bo Smith
Videography: Duncan Stewart
Editing: Duncan Stewart
Videography: Duncan Stewart
Editing: Duncan Stewart