Bo C Smith
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      • Alma's Story
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  • Signal CSK
  • CorePower Yoga
    • CPY Holiday
    • Mood Candles
    • Yoga on the Rocks
    • Myth Videos
  • Smart & Final
    • Foodie Posts
    • Father's Day Video
    • Social Videos
    • Recipe Videos
  • Sports Authority
    • Bloom Branding
    • #TailgateGreat
    • SNIAGRAB
  • AVENHART
  • Lucky's Market
  • SlimGenics
  • UCHealth
  • Shitty Dog Owner
  • Layer 8
  • More Copywriting
    • Print
    • Digital
    • Email
  • More Video
    • 2010 Film Festival
    • Team Elite >
      • Contest Prep
      • Weight Loss Center
    • Adelante >
      • Maria's Story
      • Alma's Story
    • The Horror
Bo C Smith

FATHER'S DAY VIDEO

Smart & Final is a storied, west-coast brand that's been pushing value for over 145 years. In 2016, they hired Digital Fusion to help them connect with their customers on a deeper level. This video is the first of many pieces I helped Digital Fusion create, injecting the brand with fun, love & personality.


In 5 days, the video hit over 1,000,000 views on Facebook, prompting an outpouring of appreciative comments & passionate support. 

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Writer/Producer/Director: Bo Smith
Art Director: Brent Thelen
Cinematography: Andrew Martin
Assistant Camera: Bo Smith
Editor: Andrew Martin

© 2016 BO SMITH. ALL RIGHTS RESERVED.