FATHER'S DAY VIDEO
Smart & Final is a storied, west-coast brand that's been pushing value for over 145 years. In 2016, they hired Digital Fusion to help them connect with their customers on a deeper level. This video is the first of many pieces I helped Digital Fusion create, injecting the brand with fun, love & personality.
In 5 days, the video hit over 1,000,000 views on Facebook, prompting an outpouring of appreciative comments & passionate support.
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Writer/Producer/Directer: Bo Smith
Cinematography: Andrew Martin
Assistant Camera: Bo Smith
Editing: Andrew Martin
Art Direction: Brent Thelen
Cinematography: Andrew Martin
Assistant Camera: Bo Smith
Editing: Andrew Martin
Art Direction: Brent Thelen