CorePower Yoga Holiday 2015
CorePower Yoga's Holiday Campaign is some of my favorite work from 2015. I'm extremely proud of the tagline/copy and still fall in love with the design every time I see it. Each of the different components came together perfectly to promote not only the brand but an incredible deal on Gift Cards.
The campaign consisted of three phases. The first phase launched the beautiful imagery you see above and flooded the CorePower Yoga website, studios and digital channels with messaging similar to that of the email and facebook post below.
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The second phase focused on reminding customers about the offer and appealing to those who might be running behind with their holiday shopping.
Phase three targeted people who may not have gotten what they wanted during the holidays as well as those looking to treat themselves to something special.
What I loved most about this campaign was seeing the collateral plastered all over our studios and social channels. Everything was branded for the holidays and it looked amazing. Below are few examples, including our in-store poster, Gift Card display, Gift Card holder, banner, flyer, greeting card and sandwich board.
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Copywriter: Bo Smith
Art Director: Erin Deeley
Designer: Melissa Leder
Art Director: Erin Deeley
Designer: Melissa Leder